How NOT to sell your competitor’s car

Your dealership is going — technically, you’re growing.

But your market share is stalled.

You can’t get over the 50% hill ⛰️

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…“But we’re selling more-and-more inventory,” says the confused car dealer, “so we must be doing something right.”

Wrong.

Your inventory is selling itself.

And while this is happening the vendor you hired to solve this sort of thing — your social ad agency, instead does nothing but fight your other vendors — TV, radio, direct mail, email, etc — over attribution, when what we ALL should be thinking about and working toward is contribution — contributing, that is, to the actual growth of your brand.

…Dealers, for more on market share growth jump to A NOT so-new kind-of advertising

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How many cars “sell themselves”

The Great Auto Attribution Battle

“History” of section